Warsaw saw the release of a Citylight stand that takes the pedestrians’ temperature. The stand is equipped with a thermal vision camera capable of measuring whether the pedestrian is suffering from a fever, a common early flu symptom. The solution enables early diagnosis and quick reaction to the first symptoms of an illness.
Furthermore, the Citylight carries an additional, interesting functionality. After taking the pedestrian’s temperature the stand provides an option to take a Thermo-selfie that can then be shared in social media with the #TherafluThermoscanner or even e-mailed to your boss to explain absence. The campaign was launched on the weekend of January 30-31 on the Wiecha promenade and the Thermo-selfie functionality can be tested at the Złote Tarasy between February 3 and 29.
The campaign was created by Saatchi&Saatchi Poland in cooperation with Saatchi&Saatchi Switzerland for the Theraflu brand, an anti-flu remedy from the GlaxoSmithKline Consumer Healthcare portfolio.
„This is a huge opportunity for us to build relations between the brand and the customer in an innovative way. Advanced technology is close to the GlaxoSmithKline Consumer Healhcare philosophy, driving us to create innovative products that help consumers do more, feel better and live longer” – said Zoltan Rantal, Area Marketing Manager, Respiratory Health Multisymptom CEE for GSK.